Six days prior to the release of one of the biggest films of the year, the makers of SS Rajamouli’s RRR starring Ram Charan and Jr NTR decided to delay the film once again amid a surge in the coronavirus cases in the country and concerns over the new Omicron variant.
The official statement released on social media read, “Inspite of our relentless efforts, some situations are beyond our control. As many Indian states are closing theatres, we are left with no choice but to ask you to hold on to your excitement. We promise to bring back the Glory of Indian Cinema and at the right time, WE WILL.”
Advance booking for the film had opened in different parts of the world and if reports are to be believed, a staggering amount of approximately ₹10 crore has to be refunded now.
Talking about how this decision has put the film industry “on tenterhooks”, trade analyst Taran Adarsh says. He adds, “The postponement for the biggest film at the very start of the year has sent shock waves. It has made the film industry nervous. This isn’t an ordinary film. There’s big money involved. We’ve to wait for the time when cases come down and the cinema-going audience is ready, otherwise you can’t release a film like RRR with a heavy price tag.”
