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Akshay Kumar apologises to fans for endorsing an elaichi brand- Full story inside

Akshay Kumar has apologised to fans and well-wishers after people on social media trolled him for appearing in an ad for Vimal Elaichi. 

Many pointed out the ad could be seen as the actor promoting a tobacco product. From amused to offended, the voices are varied. Akshay Kumar, known for fitness, was endorsing what is essentially a gutka brand.

“I’m sorry,” the actor tweeted.

“I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back,” Akshay Kumar tweeted.

“I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return, I shall forever continue to ask for your love and wishes,” he said.

The actor, on the other hand, did not specify the duration of his contract for the Vimal Elaichi commercial.

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